Covert persuasion is used in politics and advertising and if you didn’t know that then stop here and don’t read anymore of this. There is a new show on ABC called the Gruen Transfer that specifically looking at advertising and more or less picking it apart. Advertising is all about persuading others to buy the product […]
- Tags Advertising Advertising, Advertising Strategy, Andrew Denton, Bottled Water, Carbon Tax, Chief Executive, Comedian, Current Affairs, George Patterson, Gruen Transfer, Image Control, Jon Casimir, Journalist, Laconic, Leo Burnett, Power Of Persuasion, Remarkable Television, Sampson, Simon Schluter, Success Stories, Toothpaste, Wil Anderson