One of the things you hear me talk about a lot when we do Masterminds and even in the meet-ups we do here in San Diego is NLP. People think we’re constantly bagging on NLP and I’m not. I think NLP is fabulous. It’s brilliant…. … It’s just wrong. And it’s not wrong in that […]
Day: October 28, 2011
Persuasion is more effective when you use the “unexpected message” and back it up with strong arguments. Why? People will listen and pay more attention to your message if you had and unexpected element to it. The problem is if you don’t deliver something worthwhile the persuasion is lost. Swaycraft Persuasion Techniques discusses the surprise […]